Up Your Game with TrendMD

As part of TrendMD’s partnership with Ingenta, TrendMD is now providing annual packages

to all Ingenta Connect publishers. Here’s Danielle Toccalino, head or partnerships at  TrendMD

“We are planning to introduce the Professional or Professional Lite plans on an trial basis to all publishers already part of the TrendMD programme, as we believe it helps drive traffic – and sales! As global research output continues to rise, the competition for discovery is only getting tougher. TrendMD distributes links to content via a cross-publisher recommendation widget that is simple and free for scholarly publishers to install on their Ingenta Connect pages. Via contextualised, federated search, TrendMD keeps readers engaged by highlighting articles that will be of interest both within the Ingenta Connect database and externally, on other academic sites.

So what are the Professional or Professional Lite plans?

In addition, the widget gives publishers the ability to participate in an online marketplace; publishers earn credits by showcasing links to third-party sponsored content. Earned and purchased credits are used to promote links to their own content on sites across the network using a flexible cost-per-click

model.

Currently, 174 of our Publishers are on the FREE Starter Plan. Benefits:

• Access to a real-time analytics dashboard
• Email support
• Generally results in 3-5% increase in your traffic
• Ability to customize widget content
• Mark articles “Editor’s Choice”
• Block up to 10 websites from displaying their content in the widget on your pages

However, publishers such as Leuven University Press, Intellect, Alexandrine Press and Policy Press have benefited from paid plans which gain an increase in site traffic. There are two paid plans:

Professional Plan = $1,200 per year ($100 per month). All the free (Starter) Plan benefits plus:

• A minimum of 100 additional visitors to your site per month
• Personalized quarterly reports
• Summary presentation decks and review of your statistics
• Ability to drive readership to specific subsets of content (ie. recent issues, conference proceedings etc.)
• Increased visibility of your content throughout the TrendMD network

Professional Plan Lite = $600 per year ($50 per month). All the free (Starter) Plan benefits plus:

• A minimum of 50 additional visitors to your site per month
• Personalized bi-annual reports
• Annual summary presentation decks and review of your statistics
• Ability to drive readership to specific subsets of content (ie. recent issues, conference proceedings etc.)
• Increased visibility of your content throughout the TrendMD network

This Case Study, published in the journal Learned Publishing , shows how TrendMD increased readership of one journal by 49%. Users clicked on over 1.2 million article recommendations during the month of October 2016, including over 400 thousand sponsored articles that delivered new visitors to the 3,000 sites in our network.

There’s no need to do anything now, but watch out for a mailing shortly after LBF. If you’re happy to be put on the Professional Plan or the Lite plan immediately simply tell TrendMD now (email Danielle.toccalino@trendmd.com) .

Back to newsletter.